Article Summary: At Pasture.io, we’ve listened to your feedback and developed new solutions to tackle many of the daily management challenges you face. That’s why we're excited to announce some significant updates that will enhance your farming operations. Starting August 1st, our app will transition from a freemium app to a paid subscription model, ensuring you receive continuous improvements and unparalleled value. We’re introducing two new satellite add-ons: Essential and Ultimate. We recently sent an email to our current customers, but here's the lowdown in case you've been thinking about leveraging Pasture.io's revolutionary technology for your farm...


Ever struggled to find that one tool you need to get the job done? Jake, a dedicated farmer from Victoria, recently shared a common frustration: “My biggest pain point? Getting my staff to put tools back in the right spot.” While we can’t ensure Jake’s workers put tools back, we can make managing your farm a whole lot easier.

At Pasture.io, we’ve listened to your feedback and developed new solutions to tackle many of the daily management challenges you face. That’s why we're excited to announce some significant updates that will enhance your farming operations. 

We recently sent an email to our current customers, but here's the lowdown in case you've been thinking about leveraging Pasture.io's revolutionary technology for your farm... 

Starting August 1st, our app will transition to a subscription model, ensuring you receive continuous improvements and unparalleled value. We’re introducing two new satellite add-ons: Essential and Ultimate.

Essential offers cost-effective imagery with fewer revisits, while Ultimate provides high-resolution images with near-daily updates. Unlike physical tools, the Pasture.io app is always at your fingertips, ready to streamline your farm management and save you time.

Moving to a Subscription Model

In a nutshell, we're shifting from a freemium app to a paid subscription model. This move aligns us with other farm management apps and highlights the value of all we offer. The new paid app plan is called Fundamental, and it comes with our base features designed to streamline your farm management.

Introducing Essential and Ultimate Add-ons

We're excited to bring you two new satellite-backed pasture readings add-ons:

  1. Essential: This tier includes lower resolution, less frequent flyover satellites. It's a cost-effective solution for those who need reliable data without the premium price.

  2. Ultimate: This tier consists of everything in Essential, plus premium satellites from our partnership with Planet Labs. These offer higher resolution imagery and near-daily flyovers, perfect for cloudy regions like New Zealand, the United Kingdom, and Ireland, or any high rainfall areas.

These add-ons are designed to give you the precise data you need to make informed decisions about your pasture management.

Why This Matters

The shift to a subscription model and the introduction of new satellite add-ons are part of our commitment to delivering the best possible tools for your farm. The Fundamental plan ensures you have access to all the core features you need, while the Essential and Ultimate add-ons provide advanced satellite imagery to help you monitor and manage your pastures with precision.

Understanding Satellite Flyovers

So, what exactly are satellite flyovers? Simply put, satellite flyovers involve satellites orbiting the Earth and capturing high-resolution images of the land below. These images provide invaluable data on various aspects of pasture health, including vegetation growth, moisture levels, and soil quality. Satellite technology is advancing, and so is the data it is producing.

Planet Labs and Our Partnership

Founded in San Francisco in 2010, Planet Labs is a leader in satellite technology. It operates a large fleet of small satellites that capture detailed imagery of the Earth's surface daily. By partnering with tech companies like ours, Planet Labs helps bring cutting-edge satellite data directly to farmers. This partnership allows us to integrate this data seamlessly into the Pasture.io app, providing you with real-time insights and actionable information.

How Satellites Equal Better Pastures

Using satellite imagery, farmers can monitor their pastures more accurately and efficiently than ever before. Here’s how satellites contribute to better pastures:

  • Timely Data: Regular satellite flyovers ensure you always have up-to-date information about pasture conditions. This helps you make timely decisions about grazing, irrigation, and fertilisation. 

  • Comprehensive Coverage: Unlike ground-based monitoring, satellites can cover vast areas quickly and consistently. This comprehensive coverage means no part of your pasture is overlooked.

  • Precision Management: High-resolution images from satellites allow you to pinpoint specific areas that need attention. Whether it's a patch of overgrazed land or an area with poor soil health, you can address issues precisely where they occur.

  • Historical Data: Satellites provide a historical record of your pastures, helping you track changes and trends over time. This long-term perspective is invaluable for making informed decisions about pasture management.

Addressing Concerns About Agtech Adoption

We understand that some farmers may be hesitant to adopt agtech to assist with their farm management, thinking it requires a lot of technical know-how. But with the right solution, like Pasture.io, embracing technology is easier than you might think. 

Pasture.io’s Pio app is designed to be user-friendly, even for those who aren’t tech-savvy. Its intuitive interface and mobile-friendly design mean you can manage your pastures from anywhere, whether you’re in the field or away from the farm. By adopting our agtech application, you’re on your way to simplifying your day-to-day tasks and setting your farm up for long-term success. 

Explore More and Get Started

We’ve revamped our plans and satellite pages with FAQs, feature comparisons, testimonials, cost-benefit calculators, and more. These resources are designed to help you understand the value of our new offerings and how they can benefit your farm.

Ready to take your farm management to the next level? Explore our expert blog and jump on a call with one of our dedicated team to answer any questions and set your farm up for success. At Pasture.io, we're looking forward to working with you to grow better pastures and more efficient farms.

Until we meet again, Happy Farming!

- The Dedicated Team of Pasture.io, 2024-07-09